Great E-Commerce Websites-Fundamentals

Buying and Selling online is as common these days as physically walking into a store and shopping. Some might even argue that shopping online is more common, based upon its convenience and peace of mind. The Internet shopping experience is one that has certain individuals in a happy frenzy, while others have experienced a less than desirable experience. When all is said and done, the relative user happiness regarding shopping via Internet will be directly connected with the e-commerce website. If a website is not built and maintained well, the user will undeniably feel unfulfilled. Let’s take a closer look at some helpful tips in implementing a successful e-commerce platform:

Provide as much product information as possible: Individuals seeking products that are intangible want to know all they can about what they will be expecting in the mail. The worst scenario is receiving an item and realizing that it’s in an entirely unspecified fabric and color. So, to avoid these mishaps, e-commerce sites should include as much information about a product as possible: size, color, materials, weight, dimensions, thickness, cut and fit of a clothing item, comments about the brand, instructions for care, and any other relevant technical information included.

Make contact information accessible: Should there be a concern with an item, a user will wish to contact the company via various means. In turn, the e-commerce site should always provide easy and accessible contact information. The best place for this information is an actual tab in the main navigation or header. However, many sites opt for a sidebar or a footer link. The best scenario will be a site that offers more than one means of contact locations on the site.

Optional Account Creation Before Checkout: When someone wants to order from an e-commerce site, it doesn’t always mean that he/she wants to wants to create an account on the site. Thus, the best e-commerce site will offer an option for the user to create an account prior to ordering and checking out. This will also increase a user’s likelihood for staying on the page and making the business deal, as opposed to getting frustrated and exiting the site.

Implement an FAQ section with good customer service: If people have questions or concerns, which they will more often than not, you want to cover your bases. Create an FAQ section that covers the bases for anything from return policy, various means of contact information regarding general/return/exchange/etc.

Importance of A Great E-Commerce Websites

Running your online business successfully is a hard nut to crack. There is a lot of competition and users are becoming fussier day by day. There are various factors which are critical for the success of your e-commerce store. In order to provide visitors with an excellent user experience, it is of paramount importance to create an engaging platform. Let’s look at the most important features of your e-commerce business so you can get started on the next crucial stage. Design and layout, a website that offers a poor visual experience is likely to do more harm than any good to your business. It will give your visitors a wrong impression. Even worse, people will not trust you if it does not speak of the quality of your products. To drive more leads, it is pivotal to create not only an enticing website but also ensure it is easy to navigate. Moreover, due attention ought to be paid to ensure that overall image of the site fits the products or services you are selling. For instance, if you are selling fashion products, the site must reflect sophistication. Similarly, if your business involves selling DIY products, it must be simpler and more functional.

Be mobile responsive, world Economic Forum’s recent report shows that the United Arab Emirates is the fastest growing digital market. As much as 80% of the Middle Eastern consumers are shopping on their mobile phones and iPads. Now, it melts down to the fact that only a mobile-friendly website is likely to survive in the GCC region, in particular. In a nutshell, choose a responsive design that can be accessed from any device. Remember that design and usability of the site directly affect the buyer’s decisions. Quality product shots, unlike real shopping, shopping online is a totally different experience. To generate sales, it is important to make your products resemble the real things as much as possible. This can be achieved by providing high-quality images to visually represent your goods. Furthermore, enhanced features such as zoom options and 360° image rotation will turn users into consumers straight away.

Great customer support, generally, a visitor spends very little time on the website. So, you are responsible for providing him or her with every bit of information and answering any queries immediately. To achieve this, a 24/7 customer support team should be available for a chat or any questions. It will help a lot to convert the inquiry into a sale! Engaging product descriptions, detailed, to-the-point and snappy product descriptions are important to help buyers make the decision to purchase. Capture the imagination of your customers and write creative descriptions how it can benefit your customer. To alleviate any doubts about your products, include their sizes, textures, dimensions, materials, warranties and colours as well. On top of that, adding a video of your product will do an excellent job! Easy payment process, the biggest conversion killer for your online business is poor payment process. So, make this final process as smooth and hassle-free as possible. Keep it simple and straight-forward. It is also good to let visitors purchase a guest!

Best Great E-Commerce Websites-Guidelines

A sure fire way of developing your business is to have a web site presence, and if you already have, to make it even better and keep it up to date easily and regularly at little cost. Therefore, here are some simple and cost effective ways of doing just that. Firstly, decide what it is that you really want to get across to the public about your business. What you sell, whether it’s a service or hard goods. Then decide how you will offer that service or those goods. Will they be especially competitively priced or better quality or bigger sizes than someone else will have?

You can decide on this by looking at your competition both online and offline, see hat they do and how they do it make a list of each one and then compare them to yourself. Then try to work out where you can become different to them and if you can decide whether that will entice more customers to you? Even in a difficult financial climate, price isn’t the be all and end all. Service and testimonials (from your customers, if you don’t have any ask the ones you know what they think, you will be surprised!) are much better ways to develop the unique benefits of your business online. Price will always cause a downward spiral and only the strongest will survive. That’s not the way to go.

So how do you go about getting a strong online presence? Easy build a good website, if you do it yourself or have one of your employees do it then you will build a better quality site than if you had someone do it for you but you will need an easy website builder. This is because you know more about your business than anyone else. However well you brief someone they don’t “feel” your business. They are not as passionate about it as you are… fact!