Great E-Commerce Websites-Fundamentals

Buying and Selling online is as common these days as physically walking into a store and shopping. Some might even argue that shopping online is more common, based upon its convenience and peace of mind. The Internet shopping experience is one that has certain individuals in a happy frenzy, while others have experienced a less than desirable experience. When all is said and done, the relative user happiness regarding shopping via Internet will be directly connected with the e-commerce website. If a website is not built and maintained well, the user will undeniably feel unfulfilled. Let’s take a closer look at some helpful tips in implementing a successful e-commerce platform:

Provide as much product information as possible: Individuals seeking products that are intangible want to know all they can about what they will be expecting in the mail. The worst scenario is receiving an item and realizing that it’s in an entirely unspecified fabric and color. So, to avoid these mishaps, e-commerce sites should include as much information about a product as possible: size, color, materials, weight, dimensions, thickness, cut and fit of a clothing item, comments about the brand, instructions for care, and any other relevant technical information included.

Make contact information accessible: Should there be a concern with an item, a user will wish to contact the company via various means. In turn, the e-commerce site should always provide easy and accessible contact information. The best place for this information is an actual tab in the main navigation or header. However, many sites opt for a sidebar or a footer link. The best scenario will be a site that offers more than one means of contact locations on the site.

Optional Account Creation Before Checkout: When someone wants to order from an e-commerce site, it doesn’t always mean that he/she wants to wants to create an account on the site. Thus, the best e-commerce site will offer an option for the user to create an account prior to ordering and checking out. This will also increase a user’s likelihood for staying on the page and making the business deal, as opposed to getting frustrated and exiting the site.

Implement an FAQ section with good customer service: If people have questions or concerns, which they will more often than not, you want to cover your bases. Create an FAQ section that covers the bases for anything from return policy, various means of contact information regarding general/return/exchange/etc.